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Nice proves irresistible ! Chinese visitors captured by Nice’s charms

The numbers are astonishing: in 2013, 84,000 Chinese tourists visited Nice. In 2014 the number is expected to rise to 100,000, an increase of almost 30%. After Paris, Nice is already the second most popular destination for French tourists visiting France.


This month representatives from Nice’s tourist industry were in Shanghai to promote Nice to potential tourists and investors. Denis Zanon, the director of the tourist office in Nice, said their goal was to attract Chinese customers in the so called ‘empty period’, between the beginning of October and the end of January – dates which coincide with the Chinese national holiday at the beginning of October and Chinese New Year at the end of January.


It’s a lucrative market, with the average Chinese visitor spending at least 1000 euros during a 2-3 day visit. Luxury boutiques have already started tapping into this new trend; one example is Galeries Lafayette, which recently hired Chinese speaking shop staff.


Meanwhile, Nice airport is in the process of lobbying for a direct route to Beijing or Shanghai in a move which will surely encourage even more Chinese tourists to pay a visit to the Cote d’Azur.


To any Chinese visitors out there, we’d say that you’re sure to fall in love with Nice! So while you’re here, why not drop in at Attika and let us help you find your second home; we’re sure you can find something to tempt you from our wonderful array of properties in Nice, Monaco and Cannes.